{"id":108,"date":"2013-11-27T10:29:45","date_gmt":"2013-11-27T10:29:45","guid":{"rendered":"http:\/\/alumni.com.cuhk.edu.hk\/e-news\/?p=108"},"modified":"2013-12-02T21:10:25","modified_gmt":"2013-12-02T13:10:25","slug":"108","status":"publish","type":"post","link":"https:\/\/alumni.com.cuhk.edu.hk\/e-news\/108\/","title":{"rendered":"Facebook \u5ee3\u544a\u5c0b\u627e\u76ee\u6a19\u5ba2\u6236"},"content":{"rendered":"

<\/p>\n

\u9673\u5b50\u92d2<\/span>\u00a0 <\/span>\uff08<\/span>2006<\/span>\u5e74\u65b0\u5a92\u9ad4\u78a9\u58eb\u7562\u696d\uff09<\/span>\u65b0\u5a92\u9ad4\u5ee3\u544a\u516c\u53f8<\/span>Convert Simply<\/span>\u7684\u5275\u4f5c\u7e3d\u76e3<\/span><\/strong><\/p>\n

\"201212_NM4\"<\/a>\u73fe\u5728<\/span>Facebook<\/span>\u5728\u672c\u5730\u53ca\u6d77\u5916\u7684\u6ef2\u900f\u7387\u90fd\u5f88\u9ad8\uff0c\u53ea\u8981\u61c2\u5f97\u5982\u4f55\u5145\u5206\u5229\u7528\u9019\u500b\u65b0\u5a92\u9ad4\u5e73\u53f0\uff0c\u56de\u5831\u5f88\u53ef\u80fd\u6bd4\u50b3\u7d71\u5a92\u9ad4\u9ad8\u597d\u5e7e\u500d\u3002\u300c\u65b0\u5a92\u9ad4\u5ee3\u544a\u5e02\u5834\u73fe\u6b63\u8655\u65bc\u589e\u9577\u671f\uff0c\u6108\u4f86\u6108\u591a\u5ba2\u6236\u898b\u8b49<\/span>Social Media Marketing<\/span>\u7684\u6210\u529f\u3002\u300d<\/span>Anthony<\/span>\u76f8\u4fe1\uff0c\u5c07\u4f86\u793e\u4ea4\u5a92\u9ad4\u63a8\u5ee3\u7684\u9700\u6c42\u6703\u66f4\u5927\u3002\u60f3\u6295\u8eab\u9019\u4e00\u884c\uff0c\u9808\u8981\u6bd4\u5176\u4ed6\u4eba\u66f4\u7559\u610f\u65b0\u5a92\u9ad4\u79d1\u6280\u7684\u767c\u5c55\u8da8\u52e2\uff0c\u800c\u4e14\u8981\u7559\u610f\u5168\u7403\u5e02\u5834\u8b8a\u5316\u53ca\u5546\u6a5f\u3002<\/span><\/p>\n

\u73fe\u70ba\u65b0\u5a92\u9ad4\u5ee3\u544a\u516c\u53f8<\/span>\u7684\u5275\u4f5c\u7e3d\u76e3\u9673\u5b50\u92d2<\/span>(Anthony)<\/span>\uff0c\u4e3b\u8981\u5de5\u4f5c\u662f\u900f\u904e\u793e\u4ea4\u7db2\u7ad9\u505a\u5e02\u5834\u63a8\u5ee3\uff1a\u300c\u900f\u904e\u6211\u5011\u81ea\u884c\u958b\u767c\u7684\u6280\u8853\uff0c\u53ef\u4ee5\u6e96\u78ba\u5730\u5c07\u7522\u54c1\u5ee3\u544a\u986f\u793a\u5728\u76ee\u6a19\u9867\u5ba2\u7fa4\u7684<\/span>Facebook<\/span>\u7248\u9762\u4e0a\u3002\u800c\u4e14\u9019\u500b\u7cfb\u7d71\u53ef\u4ee5\u540c\u6642\u89c0\u5bdf\u904e\u5343\u6b3e\u5ee3\u544a\u7684\u8868\u73fe\uff0c\u5373\u6642\u9032\u884c\u512a\u5316<\/span>(Optimization)<\/span>\u3002\u300d<\/span><\/p>\n

\u900f\u904e\u5927\u91cf\u7684\u5be6\u6642\u6578\u64da\u5206\u6790\uff0c\u9023\u54ea\u4e00\u6b3e\u5ee3\u544a\u7684\u8a2d\u8a08\u53ca\u5167\u5bb9\u6700\u53d7\u5e02\u5834\u6b61\u8fce\u3001\u6700\u80fd\u5920\u70ba\u5ba2\u6236\u5e36\u4f86\u5be6\u969b\u696d\u52d9\u6536\u5165\u90fd\u4e00\u76ee\u4e86\u7136\uff0c\u9019\u4e9b\u5bf6\u8cb4\u6578\u64da\u6709\u5229\u8a08\u5283\u65e5\u5f8c\u7684<\/span>Social Media Marketing<\/span>\uff08\u793e\u4ea4\u5a92\u9ad4\u63a8\u5ee3\uff09\u9805\u76ee\u3002<\/span><\/p>\n

\u00a0<\/span>Fb Marketing<\/span><\/b>\u9069\u5408\u4e0d\u540c\u884c\u696d\u53ca\u696d\u52d9<\/span><\/b><\/p>\n

\u00a0\u300c<\/span>\u6211\u5011\u7684\u5ba2\u6236\u4f86\u81ea\u5404\u884c\u5404\u696d\uff0c\u5176\u4e2d\u6709\u4e00\u500b\u7db2\u4e0a\u6642\u88dd\u96f6\u552e\u96c6\u5718\uff0c\u4ee5\u9999\u6e2f\u70ba\u57fa\u5730\uff0c\u4e3b\u653b\u5168\u7403\u5e02\u5834\u3002\u6211\u5011\u53ef\u4ee5\u5e6b\u52a9\u4ed6\u5011\u5927\u898f\u6a21\u5730\u5728\u5168\u4e16\u754c\u4e0d\u540c\u76ee\u6a19\u57ce\u5e02\u6295\u653e<\/span>Facebook<\/span>\u5ee3\u544a\uff0c\u540c\u6642\u89c0\u5bdf\u6bcf\u4e00\u500b\u5730\u65b9\u3001\u6bcf\u4e00\u500b\u9867\u5ba2\u7fa4\u53ca\u6bcf\u4e00\u500b\u5ee3\u544a\u5e36\u4f86\u7684\u5be6\u8cea\u92b7\u552e\u984d\u3002\u300d\u56e0\u6b64\u5ee3\u544a\u9810\u7b97\u53ef\u4ee5\u7b56\u7565\u6027\u5730\u5be6\u6642\u8abf\u7bc0\u548c\u5206\u914d\uff0c\u5ee3\u544a\u7684\u6295\u8cc7\u56de\u5831\u7387<\/span>(ROI)<\/span>\u4e5f\u5f97\u5230\u5927\u5e45\u63d0\u5347\u3002<\/span><\/p>\n

\u9084\u6709\u4e00\u4e9b\u5ba2\u6236\u56e0\u70ba\u76ee\u6a19\u9867\u5ba2\u7fa4\u76f8\u5c0d\u72f9\u7a84\uff0c\u82e5\u5229\u7528\u50b3\u7d71\u5a92\u9ad4\uff0c\u96e3\u4ee5\u7528\u6709\u9650\u7684\u5ee3\u544a\u9810\u7b97\u6709\u6548\u5730\u63a8\u5ee3\u7522\u54c1\uff0c\u5229\u7528<\/span>Facebook<\/span>\u5ee3\u544a\u6703\u66f4\u6709\u6210\u6548\uff1a\u300c\u4f8b\u5982\u6709\u4e00\u4e9b\u9662\u6821\u8a08\u5283\u5728\u672c\u5730\u53ca\u6d77\u5916\u5ba3\u50b3\u5176\u78a9\u58eb\u8ab2\u7a0b\uff0c\u4ed6\u5011\u90fd\u5e0c\u671b\u62db\u6536\u9ad8\u8cea\u7d20\u5b78\u751f\uff0c\u6211\u5011\u56e0\u6b64\u6839\u64da\u5b78\u751f\u7684\u7279\u8cea\uff0c\u96c6\u4e2d\u628a<\/span>Facebook<\/span>\u5ee3\u544a\u6295\u653e\u7d66\u4ed6\u5011\uff0c\u7d50\u679c\u6210\u529f\u5438\u5f15\u4e86\u4e00\u4e9b\u64c1\u6709\u76f8\u95dc\u8077\u696d\u53ca\u512a\u8cea\u5b78\u6b77\u7684\u5b78\u751f\u767b\u8a18\u62db\u751f\u8b1b\u5ea7\uff0c\u4e26\u8b80\u5831\u4ed6\u5011\u7684\u8ab2\u7a0b\u3002\u300d<\/span><\/p>\n

\u5e02\u5834\u73fe\u6b63\u8655\u65bc\u589e\u9577\u671f<\/span><\/b><\/p>\n

Anthony<\/span>\u672c\u79d1\u5c31\u8b80\u6b50\u6d32\u7814\u7a76\uff0c\u66fe\u7d93\u5230\u5fb7\u570b\u4efb\u8077\u7db2\u9801\u8a2d\u8a08\uff1a\u300c\u5728\u5fb7\u570b\u7684\u7d93\u9a57\u76f8\u7576\u4e4b\u6709\u610f\u7fa9\uff0c\u6b50\u6d32\u4eba\u559c\u6b61\u7c21\u6f54\u8a2d\u8a08\uff0c\u8981\u6c42\u529f\u80fd\u7c21\u55ae\u6613\u7528\uff0c\u5c0d\u8272\u5f69\u7684\u914d\u642d\u4ea6\u5341\u5206\u91cd\u8996\uff0c\u9019\u4e9b\u5143\u7d20\u5176\u5be6\u90fd\u5c0d\u5275\u9020\u512a\u8cea\u7528\u6236\u9ad4\u9a57<\/span> (User Experience) <\/span>\u81f3\u70ba\u95dc\u9375\u3002\u300d<\/span><\/p>\n

\u4e4b\u5f8c<\/span>Anthony<\/span>\u4ea6\u66fe\u4efb\u8077\u9280\u884c\uff0c\u8655\u7406\u4e0d\u540c\u90e8\u9580\u7684\u7cfb\u7d71\u6578\u78bc\u5316\u5de5\u4f5c\uff1a\u300c\u7576\u6642\u7684\u8077\u8cac\uff0c\u5305\u62ec\u6aa2\u8a0e\u548c\u66f4\u65b0\u9280\u884c\u5167\u90e8\u7684\u4f5c\u696d\u7cfb\u7d71\uff0c\u4ee4\u5de5\u4f5c\u6d41\u7a0b\u8b8a\u5f97\u7c21\u5316\u3001\u66a2\u9806\uff0c\u5f9e\u800c\u63d0\u9ad8\u5404\u90e8\u9580\u7684\u5de5\u4f5c\u6548\u7387\u3002\u300d\u4ed6\u8a8d\u70ba\uff0c\u9019\u4e00\u4efd\u5de5\u4f5c\u65e2\u8981\u4e86\u89e3\u5404\u90e8\u9580\u9700\u8981\uff0c\u4e5f\u5f97\u517c\u9867\u6cd5\u898f\u8981\u6c42\u3001\u6210\u672c\u6548\u76ca\u53ca\u96fb\u8166\u6280\u8853\u7684\u53ef\u884c\u6027\u7b49\uff0c\u5404\u65b9\u7684\u6e9d\u901a\u548c\u914d\u5408\u90fd\u975e\u5e38\u91cd\u8981\u3002\u800c\u65b0\u805e\u8207\u50b3\u64ad\u5b78\u9662\u7684\u5b78\u751f\u5177\u6709\u826f\u597d\u7684\u8a9e\u6587\u80fd\u529b\uff0c\u5728\u9019\u65b9\u9762\u6709\u4e00\u5b9a\u7684\u512a\u52e2\u3002<\/span><\/p>\n

\n

\u5c1a\u6709\u5176\u4ed6\u6709\u95dc\u65b0\u5a92\u9ad4\u78a9\u58eb\u7562\u696d\u751f\u7684\u8fd1\u6cc1\u5305\u62ec:<\/strong><\/p>\n

\u62ff\u8d77\u300c\u756b\u7b46\u300d<\/a><\/strong>
\n\u99ac\u6703\u4e5f\u8981\u5e74\u8f15\u5316<\/a><\/strong>
\n\u65b0\u5a92\u9ad4\u5c31\u696d\u8fd1\u6cc1<\/a><\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u9673\u5b50\u92d2\u00a0 \uff082006\u5e74\u65b0\u5a92\u9ad4\u78a9\u58eb\u7562\u696d\uff09\u65b0\u5a92\u9ad4\u5ee3\u544a\u516c\u53f8Convert Simply\u7684\u5275\u4f5c\u7e3d\u76e3 \u73fe\u5728Faceboo … <\/p>\n

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