{"id":9770,"date":"2025-11-02T16:23:37","date_gmt":"2025-11-02T08:23:37","guid":{"rendered":"https:\/\/alumni.com.cuhk.edu.hk\/e-news\/?p=9770"},"modified":"2025-11-03T16:34:27","modified_gmt":"2025-11-03T08:34:27","slug":"cheung-2","status":"publish","type":"post","link":"https:\/\/alumni.com.cuhk.edu.hk\/e-news\/cheung-2\/","title":{"rendered":"\u300cUn-School\u300d\u8207\u300cBack to School\u300d\uff1a\u5728\u4e2d\u5927\u5ee3\u544a\u7684\u6c42\u5b78\u6b72\u6708"},"content":{"rendered":"\n

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2009\u5e74\uff0c\u6211\u7562\u696d\u65bc\u9999\u6e2f\u4e2d\u6587\u5927\u5b78\u7684\u5ee3\u544a\u793e\u6703\u79d1\u5b78\u78a9\u58eb\u8ab2\u7a0b\u3002\u9019\u6bb5\u6c42\u5b78\u6b72\u6708\uff0c\u4e0d\u50c5\u5851\u9020\u4e86\u6211\u5c0d\u5ee3\u544a\u884c\u696d\u7684\u6df1\u523b\u7406\u89e3\uff0c\u66f4\u555f\u767c\u4e86\u6211\u5c0d\u5b78\u7fd2\u8207\u6210\u9577\u7684\u5168\u65b0\u8a8d\u8b58\u3002<\/p>\n\n\n\n

\u300cUn-School<\/strong>\u300d\u8207\u300cBack to School<\/strong>\u300d\u7684\u555f\u793a<\/strong><\/p>\n\n\n\n

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\"\"
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\u5ee3\u544a\u8207\u54c1\u724c\u7684\u878d\u5408<\/strong><\/strong><\/p>\n\n\n\n

\u5728\u4e2d\u5927\u65b0\u50b3\u7684\u5b78\u7fd2\u7d93\u6b77\uff0c\u8b93\u6211\u6df1\u523b\u610f\u8b58\u5230\u5ee3\u544a\u8207\u54c1\u724c\u4e4b\u9593\u7684\u5bc6\u5207\u95dc\u4fc2\u3002\u5ee3\u544a\u5851\u9020\u6d88\u8cbb\u884c\u70ba\uff0c\u54c1\u724c\u5247\u5851\u9020\u6d88\u8cbb\u5fc3\u614b\u3002\u6211\u76f8\u4fe1\uff0c\u672a\u4f86\u7684\u5ee3\u544a\u71df\u92b7\u9700\u8981\u300c\u4f7f\u547d\u54c1\u724c\u5de5\u4f5c\u300d\uff08Purpose Branding\uff09\u9019\u4e00\u65b0\u754c\u5225\uff0c\u5e6b\u52a9\u793e\u5340\u4f01\u696d\u7684\u300c\u6eab\u5ea6\u300d\u767c\u63da\u5149\u5927\uff0c\u5438\u5f15\u66f4\u591a\u5fd7\u540c\u9053\u5408\u7684\u4eba\u53c3\u8207\uff0c\u4e26\u4f7f\u5546\u696d\u6a5f\u69cb\u7684\u300c\u79c1\u5fc3\u300d\u8f49\u5316\u70ba\u5177\u6709\u5546\u696d\u6548\u76ca\u7684\u6539\u8b8a\u4e16\u754c\u884c\u70ba\u3002\u8e0f\u5165\u8077\u6daf\u7684\u4e0b\u4e00\u500b\u5341\u5e74\uff0c\u8fd1\u4f86\u6211\u6c7a\u5b9a\u518d\u6b21\u8f49\u63db\u8dd1\u9053\uff0c\u4ee5\u4e3b\u7406\u4eba\u7684\u8eab\u4efd\u6210\u7acb\u54c1\u724c\u9867\u554f\u516c\u53f8 – Elio Brand Consultancy\u3002\u7d93\u9a57\u518d\u6b78\u300c\u96f6\u300d\uff0c\u53c8\u662f\u300cBack to School\u300d\u7684\u5951\u6a5f\u3002<\/p>\n\n\n\n

\u4e2d\u5927\u65b0\u50b3\u7684\u6c42\u5b78\u6b72\u6708\uff0c\u7d66\u4e88\u6211\u8c50\u5bcc\u7684\u77e5\u8b58\u3001\u6280\u80fd\u8207\u555f\u793a\u3002\u9019\u6bb5\u65c5\u7a0b\u6559\u6703\u6211\u4fdd\u6301\u5b78\u7fd2\u7684\u654f\u6377\u6027\u8207\u5c0d\u7d93\u9a57\u7684\u73cd\u8996\u3002\u5f9e\u5b78\u751f\u5230\u8b1b\u5e2b\uff0c\u9019\u6bb5\u5faa\u74b0\u8b93\u6211\u6df1\u611f\u5e78\u904b\u8207\u611f\u6069\u3002\u672a\u4f86\uff0c\u6211\u5c07\u7e7c\u7e8c\u4ee5\u4e2d\u5927\u65b0\u50b3\u50b3\u6388\u7d66\u6211\u7684\u667a\u6167\u8207\u7d93\u9a57\uff0c\u81f4\u529b\u65bc\u54c1\u724c\u9867\u554f\u5de5\u4f5c\u7684\u767c\u5c55\uff0c\u5e6b\u52a9\u66f4\u591a\u4f01\u696d\u5be6\u73fe\u4ed6\u5011\u7684\u4f7f\u547d\uff0c\u70ba\u4e16\u754c\u5e36\u4f86\u7a4d\u6975\u7684\u6539\u8b8a\u3002<\/p>\n\n\n

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\u5728\u4e2d\u5927\u65b0\u50b3\u9019\u6bb5\u6c42\u5b78\u6b72\u6708\uff0c\u4e0d\u50c5\u5851\u9020\u4e86\u6211\u5c0d\u5ee3\u544a\u884c\u696d\u7684\u6df1\u523b\u7406\u89e3\uff0c\u66f4\u555f\u767c\u4e86\u6211\u5c0d\u5b78\u7fd2\u8207\u6210\u9577\u7684\u5168\u65b0\u8a8d\u8b58\u3002<\/figcaption><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

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